Tourist Persona
Values
-Images
(visual storytelling)
-Information
(something to start conversations with)
-Experiencing
Events (Be able to feel like you were there at that historical moment)—Hearing with
person’s voice, movies
Interests
-Learning
about New Zealand Culture (Reading short exerts)
-Experiencing
an event that is memorable (taking photos with phone/camera)
-Making
Memories (taking photos in groups)
What are they thinking
-What’s
the time?
-Where
should I go first?
-How
long is this exhibit?
-Where
are the exits?
-How
does this thing work?
What are they feeling
-Lost,
not knowing where to start (Wayfinding useful)
-Happy,
when finding something cool to interact with
-Intrigued,
finding out something new
How do they act
-Follow
the crowd, if they see someone interacting with something they want to try it
too
-Follow
the same direction, Lines, Queues
-Observing/testing
displays
-Go for
straight to the first thing they see
Experience style
-Swiping
through Interactive Screens, watching short movies while sitting down (3D
glasses), Listening to audio through headphones
-Looking
at Images/Reading short parts of information
-Stubble
upon, slowly taking in information
-Quiet/Respectable,
observing big displays
-Go for
the biggest/popular attractions first (follow map)
-Taking
photos to remember experience (phones)
Created Persona from Research
Roughly put down some ideas to get an idea of a type of Persona of a Tourist. In Te papa it was however kind of difficult to distinguish tourists from locals. Especially since the areas we went to weren't loud so everyone was pretty quiet so we couldn't hear accents either.
Age
range of the user is
25-30
Looks
Not well put together
Style
and dress sense
Backpacks
Casual,
Clothes for Comfort
Employment
status / income — Where do they live?
-Employed,
Traveling holiday
-Average income 50k-70k yearly
-Average income 50k-70k yearly
-Australian
User
Name
-Jack
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