Sketches of interface

Wireframes/Persona questions

Before:

-What are the most poplar exhibits/places?

-How long/Where are the exhibits?

-What is the cost?

-How long will it take to get there? (exhibits on different levels?)

-What is in it for me?

Arrival:

-Where do I go first?

-Where are the meeting zones?

-Top 10 to photograph or see?

Browsing:

-How do I use this/Can I use this?

-Where are the souvenirs/food? (keepsakes)

-Where can I share my experience/Relive?

-Exit Routes?

-How do I get back?

Did some quick sketches of interfaces for app based on the persona questions we did in class.

App Moodboard/Persona

Just Researched the type of style I might want to go with in terms of the App look or Website depending on what I want to make. I liked the mix of illustration with photo collage and type. I think the choice of colours would also be important when designing my app.

Tourist Persona

Values

-Images (visual storytelling)

-Information (something to start conversations with)

-Experiencing Events (Be able to feel like you were there at that historical moment)—Hearing with person’s voice, movies

Interests

-Learning about New Zealand Culture (Reading short exerts)

-Experiencing an event that is memorable (taking photos with phone/camera)

-Making Memories (taking photos in groups)

What are they thinking

-What’s the time?

-Where should I go first?

-How long is this exhibit?

-Where are the exits?

-How does this thing work?

What are they feeling

-Lost, not knowing where to start (Wayfinding useful)

-Happy, when finding something cool to interact with

-Intrigued, finding out something new

How do they act

-Follow the crowd, if they see someone interacting with something they want to try it too

-Follow the same direction, Lines, Queues

-Observing/testing displays

-Go for straight to the first thing they see

Experience style

-Swiping through Interactive Screens, watching short movies while sitting down (3D glasses), Listening to audio through headphones

-Looking at Images/Reading short parts of information

-Stubble upon, slowly taking in information

-Quiet/Respectable, observing big displays

-Go for the biggest/popular attractions first (follow map)

-Taking photos to remember experience (phones)

Created Persona from Research

Roughly put down some ideas to get an idea of a type of Persona of a Tourist. In Te papa it was however kind of difficult to distinguish tourists from locals. Especially since the areas we went to weren't loud so everyone was pretty quiet so we couldn't hear accents either. 

Age range of the user is

25-30

Looks

Not well put together

Style and dress sense

Backpacks

Casual, Clothes for Comfort

Employment status / income — Where do they live?

-Employed, Traveling holiday
-Average income 50k-70k yearly

-Australian

User Name

-Jack

Week 2- Te papa visit

Tourist Observations

-Went for the most interactive displays (observing/testing)
-Tried things after seeing others try first
-Crowded  and quiet around certain areas
-Didn't really read the displays with lots of text
-Taking photos through phones
-kids playing with the drawers (reveal display where you open drawers and find things)
-Lines/Queues
-Went for largest displays/ attractions
-Come in groups/couples

Other Observations

-Staff everywhere
-Had to handin bags for Anzac display
-Storytelling mechanic, large realistic models with digital video audio and text playing in background.
-3D mini cinema
-Lots of interactive displays
-Narrative told through exhibit and not obvious ends, walls lead to different parts
-interactive shelve/drawer display (reveal)
-Wayfinding on the ground for some exhibits
-Lots of installed interactive screens

Client talk

-Experience of museum continues outside of museum
--> Content preferences to customise experience
-->Planning events

-Inside of museum
-->Wayfinding
-->Customer experiences
-->Digital in exhibits
-->Games/3D printing

-Why digital interactive content?
-->Create a look up type of experience encouraging people to look at the displays longer

-Half of the budget needs to come from Revenue
-->booked tours (digital might take from it?)
-->find a sustainable way

-Reach more NZers/Engage them
-->Referral (encouraging others to recommend coming to Te papa)

-A way to locate people to cafe when heading for exit

-Food, toilets, tickets, time of day, interests

-Make people participate

-Personalise/ Create a connection between the museum and the person

Week 1 Research

Phone app Research

Artlens
Disadvantages
-Takes a while to load because it needs to download content first and it requires to download content before using it (14941)
 --> would probably be better if museum supplied tablet for visitor to use so you wouldn't have to wait ages for download and also wifi in museum probably isn't great.
-Doesn't really focus on 'human experience' because you have to point camera at images to get information

Advantages
-Easy access information by pointing camera at the image and easy access to information


MOMA
Disadvantages
-Could be more visually appealing
-A lot of choices on home

Advantages
-informative- information in audio form (easy for people who don't really like reading) ,some info in writing
-sorted categories
-Shows what floor the paintings are on
-Asks user to interact with paintings and informs them on how to experience it (audio)

The Met
Disadvantages
-Have to scroll down a lot
-Maybe too much writing/reading --> could distract from human experience too much?
-Map kind of hard to interpret?
-lots of info

Advantages
-visually appealing- easy use by tapping on imagery
-Divided colour coded sections for each important piece of info
-Shows whats on today, the latest, staff picks, featured events
-lots of info


Rijksmuseum
Disadvantages
-default language is not in english
-Guided tour- where to go guide might be a bit irritating
-limited info

Advantages
-Has guided tours
- interactive family quest- for family to find artworks
-limited info

Museum without Walls Audio
-Disadvantages
-long audio may be boring
-comment section not used much

-Advantages
- Has audio information and at the same time people have the opportunity to comment on the art or audio
-Location of work

Museum of Contemporary Art Australia
Disadvantages
- Sometimes not clear where you can click for audio

Advantages
- Can use location awareness and show art around me
- Lots of information and has the option to increase the size of vfont
-Map to show where artwork or object is in museum
-Pretty easy to use
-Audio from artists about work--> interviews from artists
-Can create own gallery from what you like in exhibit
-Promotes taking pictures with phone and importing into Instagram
-Live feed in gallery " Real Time Experience " #MCANOW

Research on App design

Collazos,C., Liborio, A.,  Rusu, C., (2013). Human Computer Interaction: 6th Latin American Conference, CLIHC 2013, Carrillo, Costa Rica, December 2-6, 2013, Proceedings, Germany: Springer

- Some type of quiz would make the exhibits more interesting-->  incorporating what visitors have learned from the museum.

- Professional graphic interface creates a positive experience

- Too advanced interactivity can cause a negative experience on users for finding selected information

-For exhibits selectivity would be needed for individual objects within exhibit

Lord, B., Piacente,M., (2014). Manual of Museum Exhibitions. United States: Rowman & Littlefield.

Apps for participation:
-Social media aspect--> likes, comments, sharing of exhibits. (instagram, facebook, twitter --> attract using all social media platforms)
-Photo and video--> to show popular activities of visitors
- Visual recognition technology e.g. leaf snap developed by Columbia University


Museum Exhibits:
-Discovery, connection, meaning and learning.
-Face to face experience with real and authentic objects, art, people and is a change from the internet/screen mediated world today
-There are higher expectations nowadays as through the interest anyone can access content, ideas easily through platforms such as the internet and social media

-More likely to participate if they see others participating (boring/cliche decreases chances)
-Why participate? does not force participation? supporting, rewarding, gentle nudge to make them more comfortable and engaged.

- Comment boards-- How many participated before them,  how long the exhibition has been running, how many people liked each 'Arwork'.

-Websites- on site displays

-Audio Guides, QR Codes, RFID, NFC, geolocation technology, participation encouragement through tagging, sharing, liking, playing or commenting.

Participatory Exhibition

- What is it like to see, hear and experience the exhibition?
-Themes/perspective stories
-Content? position and communicating value to audience



-Co- Created Exhibitions (public helps to create exhibit?, could be through technology?)
http://museumtwo.blogspot.co.nz/2010/12/improving-family-exhibitions-by-co.html

- Social metadata:
---> comments, annotations, tagging, reviews, ratings, recommendations (contributed by the public other than just the museum staff)
--> social tagging: by using keywords to describe each work, becomes more broadly searchable for wider public.


--> geolocation technology: invite people to tag locations with stories or collection items. e.g. place objects in the museum's collection on a map which indicates how the objects connect to  the region in correlation with museum knowledge and stories to relate to members of the public.

examples:
-Historypin: pin locations or communities with own personal stories and memories. Upload photos, videos, audio, stories, memories. Can be accessed by anyone (public).

https://www.historypin.org/map/#!/geo:-41.28646,174.776236/zoom:11/

Pinning Reading's History Tour: Has a collection of what others have collected and share and is a space where others can share in the experience.

-They also had workshops to help people scanned in or upload stories

https://www.historypin.org/tours/view/76/title/Snapshots%2520of%2520Reading/

-Map the Museum: connections between objects of the museum through both the knowledge of the museum and public connections.

http://mapthemuseum.org.uk/#14.00/50.8300/-0.1400

- Game apps with reward incentives?

-Story booth

Mobile or Web Apps

-Personalize experience

-Dig deeper into exhibits

-Games to encourage engagement?

-Take content away from exhibits and use for developments in own project?

Dynamo Exhibition App

-encourage visitors to take photos and upload to instagram and make comments (using one common platform)

-Wall displaying contributions

-no. of visitors, no. of contributions, contributions to media type, works that inspired most contributions, live feed of tweets related to exhibition.